With the spread of homogeneity, why did the Huawei Corps cut into the TV box market?

If it were n’t for the announcement that “52,000 units were sold in 5 minutes”, there might not be many people in the circle who would value Huawei ’s start to sell TV boxes. Yuan's TV box, and the Internet "little brothers" to fight for the same market, what is the significance?

Huawei marches into TV box

Few people in the circle expected that Huawei would sell TV boxes. Many people said afterwards that what Huawei sells may be more interesting than selling TV boxes, because TV boxes are not big projects.

As a result, Huawei ’s TV boxes have almost avoided professionals in the telecommunications industry, and its sales path is almost exclusively aimed at consumers. The evaluation of people in the circle no longer matters.

The reservation starts at 10:08 on October 17 and ends at 10:07 on the 21st. A total of 1.41 million reservations have been made in Jingdong and Vmall. A special sale is reserved at 10:08 on the 21st. The two major e-commerce channels sold together in 5 minutes 52,000 units. On October 29th, the rare version of the white Huawei secret box was released in limited quantities.

Knowing that Huawei announced this sales, Huawei ’s TV box suddenly attracted the attention of people in the circle. Many media people lamented that Huawei began selling boxes. Why?

With the spread of homogeneity, why did the Huawei Corps cut into the TV box market?

The layout around the TV box

With the exception of Huawei, large mobile phone manufacturers have not watched TV boxes so far. The so-called TV box is actually a set-top box. This market is more interested in Internet companies. Therefore, the name of the box is also changed from a set-top box to a TV box. In fact, there is no difference between the two. The names are different, it seems easy to distinguish the traditional market of set-top boxes, the purpose is to grab set-top box users and turn them into TV box users.

Just like the sudden emergence of a large number of smart phone manufacturers in the second half of 2012, a large number of brands entered the network box market in 2013. In recent February alone, there have been many box products on the market such as new Xiaomi boxes, Tongzhou boxes, LeTV boxes, Baidu shadow sticks, iQiyi boxes, and so on. Momentum.

There are many copycat manufacturers or copycat practices. Even some well-known Internet companies that have launched TV boxes do not actually have any production lines or any R & D. Because Android-based platforms make boxes and pre-install some applications, there is basically no technical threshold. And other factors, the cottage manufacturers are almost everyone can make boxes.

Huawei's box is called "Huawei Secret Box." Why it's a suspenseful name is unclear. The suspense is not limited to this. Before 2012, the annual shipment of the TV box market was only about one million units, and Huawei sold tens of millions of mobile phones a year. Why do we want to make a TV box.

Analysis in the industry believes that in fact, Huawei and some Internet companies have the same idea, that is, to compete for the huge Internet entrance in the living room.

It is generally believed that a TV box can project pictures and videos on mobile phones and tablets onto a large TV screen for sharing and viewing. In other words, the biggest screen of the family that the major brands that have entered the box market are deeply integrated with the Internet, not to mention the huge commercial value of the deep integration of the Internet with the advent of the smart living room era. Connected to the network, it will also become the network hub of the entire family, and it will be successfully carded in the future markets such as the Internet of Things and home security. Its potential commercial value is full of infinite possibilities.

The difference is that because of the origin of the communication technology company, Huawei is more concerned about the matching of the TV box with other communication equipment and communication terminals of Huawei. The future needs of smart homes are extensive. Currently, Huawei has broadband equipment, broadband terminals, and security. With equipment, mobile phones, internet cards, wireless cats, and TV boxes, Huawei's entire layout for smart homes is complete.

The combination of TV box and communication technology

In fact, there are too many TV box brands, and users are already somewhat fatigued. What are the characteristics of Huawei's entry into the TV box market?

Huawei insiders said that adding more communication functions is definitely a feature of Huawei. For example, Huawei boxes can be used as WiFi hotspots. This is a unique feature that can achieve 0-delay multi-screen interaction and play mobile phones and Pads on big TVs. And the general box realizes the multi-screen interaction through the wireless router on the same network. After the router is transferred, the multi-screen interaction of the general box will have a significant delay, and the experience is not good. Another example is energy saving. Calculated based on 4 hours per day, the power consumption is only about 0.5 kWh / month.

These originate from Huawei Box using its own high-performance 4-core CPU chip. At present, there are many boxes that dazzle consumers. The mainstream prices are basically between 200 and 600 yuan. Like mobile phones and other products, the box market is naturally a penny, such as the CPU used by low-cost boxes. Generally, they are dual-core or even single-core. This CPU configuration may be sufficient for users in terms of the current use environment of the box, but in the experience of high-definition video and large games, it is naturally that the quad-core CPU has advantages.

Volume is also considered by Huawei to be an important element of its TV box. Since the bit rates of high-definition movies are relatively large, it needs to dissipate a lot of heat when working for a long time. If the shell material and heat dissipation design are not good, long Time playback and use require the box itself to have good power consumption control technology.

Fork Type Terminals

Fork Type Terminals,Insulated Bullet Sockets Terminals,Insulated Bullet Terminals,Type Fork Insulate Terminal

Taixing Longyi Terminals Co.,Ltd. , https://www.longyiterminals.com